Last updated: August 2026

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Reign On Africa respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and protect personal information when you visit our website, submit an enquiry, request a product catalogue, communicate with us or otherwise interact with Reign On Africa.

 

This Policy is intended to be read together with our Terms & Conditions and is designed with the requirements of the Protection of Personal Information Act 4 of 2013 ("POPIA") in mind.

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1. Who We Are

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Legal entity: [Insert registered company/business name]
Trading as: Reign On Africa
Address: [Insert physical/business address]
Email: [Insert privacy/business email]
Telephone: [Insert telephone number]

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For the purposes of applicable data-protection legislation, Reign On Africa is responsible for the personal information processed in connection with this website and our business activities.

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2. What Personal Information We Collect

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Depending on how you interact with us, we may collect information such as:

• your name and surname;

• company or organisation name;

• job title or role;

• email address;

• telephone or mobile number;

• business address and delivery information;

• information about your retail business or sourcing requirements;

• products or categories you are interested in;

• information provided when requesting a catalogue or quotation;

• correspondence and communications with Reign On Africa;

• information relating to orders or transactions;

• information you voluntarily provide through website forms; and

• technical information about your use of the website, such as IP address, browser type, device information and website activity, where collected through cookies or similar technologies.

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We only seek to collect information that is reasonably necessary for legitimate business purposes.

 

3. How We Collect Information

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We may collect personal information when you:

• complete a contact or enquiry form;

• request a product catalogue;

• ask us to source a specific product;

• request a quotation;

• communicate with us by email, telephone, WhatsApp or other business communication channels;

• enter into a business relationship with us;

• place or enquire about an order; or

• browse or interact with our website where technical information is collected automatically.

 

We may also receive relevant business contact information from companies, suppliers, professional networks or other lawful sources.

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4. How We Use Your Information

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We may use personal information to:

• respond to enquiries;

• provide product catalogues and sourcing information;

• understand your sourcing requirements;

• source products on your behalf;

• prepare quotations;

• process and coordinate orders;

• communicate with suppliers, manufacturers, logistics providers or other service providers where necessary to fulfil a request;

• arrange deliveries and related logistics;

• manage our business relationship with you;

• provide customer support;

• maintain business and transaction records;

• improve our website, services and customer experience;

• communicate relevant business information or marketing where permitted by law;

• protect our website, business and users against fraud, abuse or security threats; and

• comply with legal, regulatory or accounting obligations.

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Reign On Africa's approach is relationship-led rather than high-volume or intrusive. We do not intend to collect personal information simply because it is available.

 

5. Lawful Processing

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We will process personal information only where there is a lawful basis for doing so under applicable law.

Depending on the circumstances, this may include:

• where you have given consent;

• where processing is necessary to respond to your request or take steps towards entering into a contract;

• where processing is necessary to perform a contractual obligation;

• where processing is necessary to comply with a legal obligation;

• where processing is necessary to protect legitimate business interests; or

• where another lawful basis under applicable legislation applies.

 

Where consent is relied upon, you may withdraw that consent where legally permitted. Withdrawal of consent will not affect the lawfulness of processing that took place before withdrawal.

 

6. Sharing Personal Information

 

We do not sell your personal information.

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We may share relevant personal information with trusted third parties where reasonably necessary to provide our services or operate our business.

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These parties may include:

• product suppliers and manufacturers;

• logistics and delivery providers;

• professional advisers;

• website hosting and technology providers;

• email, communication or customer-management platforms;

• payment or financial service providers, where applicable; and

• government, regulatory or law-enforcement authorities where legally required.

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We only intend to share information that is reasonably necessary for the relevant purpose.

Where appropriate, we expect service providers processing personal information on our behalf to maintain appropriate confidentiality and security safeguards.

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7. International Transfers

 

Some technology, hosting, communication or other service providers used by Reign On Africa may process or store information outside South Africa.

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Where personal information is transferred outside South Africa, Reign On Africa will take reasonable steps to ensure that the transfer is handled in accordance with applicable data-protection requirements.

 

8. Cookies & Website Analytics

 

Our website may use cookies or similar technologies to help the website function, understand how visitors use the website and improve the user experience.

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Cookies may collect information such as:

• pages visited;

• approximate location;

• browser and device information;

• session information; and

• website usage patterns.

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We may use third-party analytics or website services for these purposes.

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You can usually control or disable cookies through your browser settings. Disabling certain cookies may affect website functionality.

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Where legally required, we will obtain appropriate consent for non-essential cookies or similar technologies.

 

9. Direct Marketing

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Reign On Africa may occasionally send relevant business communications to existing or prospective business contacts.

Where applicable, direct marketing will be conducted in accordance with POPIA and other relevant legislation.

You may request that we stop sending marketing communications at any time by contacting us or using the unsubscribe mechanism provided in the communication.

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We do not intend to use personal information for unrelated marketing purposes without a lawful basis.

 

10. How We Protect Personal Information

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We take reasonable technical and organisational measures to protect personal information against loss, misuse, unauthorised access, disclosure, alteration or destruction.

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However, no website, electronic communication system or method of storing information can be guaranteed to be completely secure.

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If we become aware of a security incident involving personal information, we will take the steps required by applicable law.

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11. How Long We Keep Information

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We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, to maintain our business records, to provide services, to resolve disputes, to comply with legal or regulatory obligations, or for other lawful purposes.

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Different categories of information may therefore be retained for different periods.

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When information is no longer required, we will take reasonable steps to securely delete, destroy or anonymise it where appropriate.

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12. Your Rights

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Subject to applicable law, you may have the right to:

• request access to personal information we hold about you;

• request correction or updating of inaccurate information;

• request deletion of personal information where legally permitted;

• object to certain processing of your personal information;

• withdraw consent where processing is based on consent;

• object to direct marketing;

• request information about how your personal information is being processed; and

• lodge a complaint regarding the processing of your personal information.

 

Requests should be directed to:

Privacy contact: [Insert name/role]
Email: [Insert privacy email]
Telephone: [Insert telephone number]

 

We may need to verify your identity before responding to certain requests.

 

13. Complaints

 

If you have a concern about how Reign On Africa handles your personal information, we encourage you to contact us first so that we can investigate and address the matter.

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You may also have the right to lodge a complaint with the Information Regulator of South Africa.

The Information Regulator is responsible for monitoring and enforcing compliance with POPIA and the Promotion of Access to Information Act.

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14. Third-Party Websites

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Our website may contain links to third-party websites.

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This Privacy Policy does not apply to those websites. We recommend reviewing the privacy policies of any third-party websites you visit.

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Reign On Africa is not responsible for the privacy or security practices of third parties.

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15. Children's Information

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Our website and services are intended primarily for business and trade customers.

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We do not knowingly collect personal information from children for business purposes.

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If you believe that a child has provided personal information to us without appropriate consent, please contact us so that we can investigate and take appropriate action.

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16. Changes to This Privacy Policy

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We may update this Privacy Policy from time to time to reflect changes in our business, technology or legal requirements.

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The latest version will always be published on this page with the relevant "Last updated" date.

 

17. Contact Us

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If you have questions about this Privacy Policy or how Reign On Africa handles personal information, please contact:

Reign On Africa
[Legal entity name]
[Physical address]
[Privacy/contact email]
[Telephone number]